Walt Disney Signature Goes Outdoors With Veneman Furniture Line


Garden Grove, CA — April 20, 2009 – Disney Consumer Products and Veneman Collections, the outdoor furniture company known for its custom designs, announce an exciting expansion of the Walt Disney Signature collection, Disney’s first upscale, non-character lifestyle brand, with an all new line of high end outdoor furniture from Veneman designed to incorporate timeless moments of Disney magic and whimsy into the most natural spaces around the home. This new line from Veneman incorporates memorable Disney moments in film, animation and more into four collections: Lumiere, Griffith, Imperial and Script Writer, and will debut at High Point Market at the International Home Furnishings Center, Suite M126 on April 23, 2009.

Inspired by the vision and style of Walt Disney himself and the furnishings in his studio office in Burbank, California, the Walt Disney Signature brand began with a 12-piece furniture collection in 2006. Since then, the Walt Disney Signature collection has expanded into numerous categories including rugs, lighting, tabletop, wall décor and scents. This new line of outdoor furniture is an innovative next step for the Walt Disney Signature brand and demonstrates Veneman’s highly regarded approach to design and execution while interpreting the celebrated qualities of an iconic American figure like Walt Disney to enhance the pleasure of outdoor living spaces.

“Walt Disney Signature aligns with our passion for a timeless modern style that transforms a space into a destination,” says Bill Markowitz, president of Veneman Furniture. “The inspiration for this clean-lined series draws from Disney’s tradition of storytelling, and represents a new opportunity for discerning consumers in design, materials and craftsmanship.”

Casual Elegance

The four collections in the line bring the luxury and comfort of the indoors out through a sophisticated blend of mixed materials, classic prints and bright colors including woven and teak treatments with a natural look and feel.

“Our new line of outdoor furniture with Veneman is an important brand extension of the Walt Disney Signature collection,” said Robert Oberschelp, director, Walt Disney Signature, Disney Consumer Products. “There is no better place for Walt Disney’s inspiration to be realized than the most naturally beautiful spaces outside the home for which this line was especially designed.”

Lumiere – Walt Disney was drawn to leading minds in many industries, from architecture and design to music and art. This collection pays tribute to Walt Disney’s artistry and imagination and his legacy of innovation. Emphasizing the contrast between light and dark, this collection’s sophisticated look is classic, much like Disney’s early films.

Griffith – Walt’s early experience with his family at the Griffith Park carousel helped spur him to the development of the Disneyland® Resort, and this collection suggests a casual Californian aesthetic with clean lines, and optimistic colors.

Imperial – The China Plate, one of Walt Disney’s early Silly Symphonies, brought the characters on a porcelain dish to life through groundbreaking animation and this collection features an Asian motif with strong, refined angles and structural symmetry that would please any modern-day emperor.

Script Writer – The foundation within Disney’s legacy lies in the power of great storytelling in written form, film, art or music, and this collection invites us to consider a new world with clean lines and natural accents in this teak-constructed collection.

About Veneman Furniture

Veneman Furniture offers collections through designers and specialty retailers around the world. With 70 outdoor furniture collections in an array of styles and designs, Veneman is committed to creating products of exceptional quality while keeping to its mantra that “the best and most desirable items are hand-crafted.”

About Disney Consumer Products

Disney Consumer Products and affiliates (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP’s various lines of business which include: Disney Fashion & Home, Disney Food, Health & Beauty, Disney Infant, Disney Stationery and Disney Toys. Other businesses involved in Disney’s consumer products sales are Disney Publishing Worldwide, the world’s largest publisher of children’s books and magazines, and www.disneyshopping.com, the company’s official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America and Europe. The Disney Stores chain in Japan is operated under a license agreement with Disney. For more information, please visit www.disneyconsumerproducts.com.


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