With the ranks of millionaires and billionaires skyrocketing across major emerging markets, luxury goods companies are pursuing aggressive strategies to capture consumers who are seeking to display their newly minted wealth like badges of honor.
Jako první Čech usedl do kokpitu formule 1, jako jediný Čech odstartoval do Velké ceny F1, vybojoval vítězství v legendárním závodě 24h Le Mans a získal takové nepřeberné množství mezinárodních sportovních trofejí, jako málokterý jiný český sportovec. Jeho život na výsluní motorsportu by byl příkladnou sinusoidou pro každého matematika, vzlety a pády, vážné nehody, úsilí pokračovat i překonávání nečekaných překážek může být vzorem a poučením pro kohokoliv, komu alespoň trochu voní pach spálených pneumatik a vůně vysokooktanového benzínu. Jediné, co mu chybí, je mistrovský titul z prestižního seriálu. Ale jeho kariéra stále není u konce…
Choosing the product of the year is usually a tricky business with the odds on each contender shortening and lengthening as the months roll by. Not in 2007, when there was only ever one serious candidate - Apple's iPhone.
Robert Downey Jr. is Tony Stark – the main character in the film version of “Iron Man” from Paramount Pictures and Marvel Studios. His superpowers are the result of the highly versatile and indestructible high-tech armor that he developed himself. When he is without his suit, the technically-adept billionaire relies on the Audi R8. “The R8 is the perfect car for Tony Stark,” Iron Man director Jon Favreau said. “It’s a technological masterpiece. Plus it’s fast, safe, and sure to be noticed.” The leading lady, Oscar winner Gwyneth Paltrow (Virginia “Pepper” Potts), drives an Audi S5 in the film.
BMW v roce 2002 spustilo nejodvážnější projekt na propagaci značky v dějinách. Najali špičkové režiséry, výborné herce, přidali své luxusní vozy a natočili akční sérii, která dobyla filmový festival v Cannes. Dovolte, abychom vám představili v ČR takřka neznámý The Hire!
Stuttgart – The Mercedes-Benz SLK-Class Roadsters have long captured the hearts of sports car enthusiasts. Incorporating around 650 newly developed parts, the SLK models of 2008 are even more dynamic and now offer an even more emotionally charged driving experience. Key visual enhancements include new-look front and rear sections as well as a meticulously modified interior with a new instrument cluster and three-spoke sports steering wheel. A fast-running V6 sports engine developing 224 kW/305 hp and an optionally available direct-steer system truly bring the bold, dynamic character of the two-seater SLK 350 to the fore. Furthermore, all of the engines in the line-up are now far more economical on fuel and, therefore, emit even less CO2, despite a substantial increase in output in many cases. The new-generation SLK models will be available from April 2008, costing between € 36,503.25 and € 69,049.75 incl. VAT.
Chevrolet officially announced the 2009 Corvette ZR1 – an American supercar that brings the technology and engineering refinement of carbon-fiber, ceramics and electronics together in a distinctive design. “Chevrolet’s goal with the new ZR1 is to show what an American supercar can deliver, at a price that trumps exotics that cost two, three or four times as much – and does so with exceptional driveability,” said Ed Peper, Chevrolet general manager.
Project Kahn’s latest Bentley GT conversion combines the proud heritage of the Bentley brand with its own ideology of producing stylish, contemporary, bespoke vehicles. Driven by the hunger for a more sporting iteration of this highly desirable vehicle, project Kahn went back to the drawing board to develop a radical new look for the car.
At a glitzy gala ceremony in the Caribbean the World Travel Awards (WTA) turned the spotlight on some of the people and companies behind the year's best travel products. 330 representatives from the travel trade, VIPs as well as local and international media from 30 countries from across the globe converged last night for the 14th Annual World Travel Awards Gala Ceremony where this year's world winners were finally crowned. The venue: Beaches Turks & Caicos Resort & Spa on the island of Providenciales, Turks & Caicos.
Aston Martin’s new design studio cements the company's reputation as one of the world's most technologically sophisticated sports car manufacturers. Design is one of Aston Martin's core values, and the new Studio, located in a world class building adjacent to Aston Martin's manufacturing and engineering centre at Gaydon in Warwickshire, integrates the process into the heart of the company. “Aston Martin is about design and it is about beauty,” says Aston Martin's Chief Executive Officer, Dr Ulrich Bez, “yet until now it has never had its own design studio.”
In its design, the BMW X6 definitely offers all the DNA of a genuine BMW X Model, interpreted however, in a brand-new, extremely sporting style. Indeed, the design language of this new model is the authentic visualization of the outstanding driving characteristics offered by the BMW X6, mainly through intelligent BMW xDrive all-wheel-drive technology and Dynamic Performance Control.