Audi A6 Avant to feature Bang & Olufsen Advanced Sound System


Seamlessly integrated into the interior design of the trendsetting Audi A6 Avant, the flowing petal-and-leaf shaped loudspeaker grilles of the Bang & Olufsen Advanced Sound System make an understated, yet visible impact on the car’s interior design. Polished to a clear finish, the platinum-coloured anodised aluminium grilles demonstrate the level of craftsmanship and detail Bang & Olufsen engineers have become renowned for.

Finely tailored sound and design

The two dashboard-mounted acoustic lenses provide the final touch as they magically appear when the system is activated. Featuring Acoustic Lens Technology, which disperses high frequency sound horizontally throughout the cabin, the tweeter units create a sense of space and realism, and represent the Bang & Olufsen design language that runs through all variants of the Advanced Sound System.

In order to create the best possible sound experience for passengers of the new Audi A6 Avant, Bang & Olufsen sound engineers took great care in crafting the sound system’s loudspeakers. For example, each woofer and midrange loudspeaker in the front doors is constructed of a single, closed unit, which prevents air and vibration from being lost outside the car and away from listeners sitting in the cabin. This technology also allows each loudspeaker to operate independently, creating the spacious and precise sound that Bang & Olufsen car audio systems stand for.

Business-class power

1,330 watts of pure audio power envelopes occupants of this trendsetting business class car in crystal clear, concert hall quality sound. Powered, almost exclusively, by the compact and highly efficient ICEpower® amplifier, performance of each of the 15 loudspeakers is handled by the brains of the system, the Digital Signal Processor (DSP), which governs all equalisation, audio mixing and the various sound modes.

A team of Bang & Olufsen sound engineers worked closely together with Audi for over 300 hours to meticulously fine tune the sound experience of the Bang & Olufsen Advanced Sound System to the unique interior acoustics of the Audi A6 Avant. Such hard work has not gone unrewarded. Music is reproduced exactly as the artist intended, and videos and movies recreate a truly cinematic experience using the Movie Mode feature.

The Bang & Olufsen Advanced Sound System for the Audi A6 is one of the reasons Bang & Olufsen has won its third straight reader nominated Best Brand award from the German car magazine auto motor und sport.

“The result of the vote shows that the Bang & Olufsen brand and our unique car sound systems are highly esteemed in the Automotive field,” states Johannes Schüler, Head of International Bang & Olufsen Automotive Marketing & PR.


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