Victories in Europe’s AUTO BILD Design Award 2010 and Plus X Award: The SLS AMG is voted the most attractive car


The Mercedes-Benz SLS AMG picked up a number of top-class awards: after being awarded the AUTO BILD Design Award 2010 for Germany by AUTO BILD readers, the super sports car from Affalterbach then even went on to notch up a double victory in the European-wide vote. Around 200,000 readers of the international editions of the popular specialist publication not only voted it into first place in the coupés and cabriolets category, but at the same time also ranked the new gull-wing model as the overall winner of this car beauty contest. As a result the SLS AMG is now the proud bearer of the title “Europe’s most attractive car”.

While the personal taste of the readers was the sole determining factor for the AUTO BILD Design Award, in the case of the world’s largest technology, sport and lifestyle contest it was the votes of no fewer than 144 independent, renowned specialist journalists and industry experts from 32 different countries which counted. Making their choice from among a selection of outstanding and particularly innovative vehicles, the majority again voted in favour of the SLS AMG and honoured it with the coveted Plus X Award.

With its exciting design and gull-wing doors, the Mercedes-Benz SLS AMG harks back to that sporting legend of the 1950’s – the 300 SL. The super sports car also dazzles with its exquisite technology which includes such highlights as an aluminium spaceframe body shell, AMG 6.3-litre V8 front mid engine with dry sump lubrication as well as a 420 kW (571 hp) and 650 Nm of torque, seven-speed double-clutch transmission in a transaxle arrangement and a responsive sports suspension with aluminium double-wishbone axles. This unique high-tech
combination helps to guarantee the highest level of driving dynamics.

Numerous coveted awards for the AMG super sports car

Over the past few months the Mercedes-Benz SLS AMG has already received quite a number of coveted and significant awards, including:

  • “Red Dot Design Award”
  • “iF product design award 2010”
  • “Golden Steering Wheel 2009” (Bild am Sonntag and Auto Bild)
  • “The Best Cars”, super sports car category (auto motor und sport)
  • “Auto Trophy 2009” and “Design Trophy” (Auto Zeitung)
  • “TOPauto 2010” (Motor Information Service)
  • “Best New Product 2009, International Motor Show Frankfurt” (AutoScout24)
  • “GT Car of the Year” (Top Gear, GB)
  • “Best Dream Machine” (MotorWeek TV’s Driver’s Choice Award, USA)


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