Giorgio Armani himself personally designed this stylish smartphone as he did with the first Giorgio Armani Samsung mobile in 2007 and the Emporio Armani Samsung “Night Effect” mobile in 2008. In 2009, the new smartphone makes its debut with more powerful functions and superior usability. The next rendition of this style and technology partnership includes a Microsoft Windows Mobile 6.5, a unique two step tilt hinge form factor with both full touch screen and QWERTY keyboard hybrid, and a stunning 3.5 inch Ultra Brilliant AMOLED full touch screen.

The Giorgio Armani-Samsung smartphone is part of an innovative brand alliance of portable electronics and household products by Giorgio Armani, Emporio Armani, and Samsung Electronics. This phone stands out due to the innovative blend of Giorgio Armani’s refined style and Samsung Electronics’ cutting-edge technology.  

Giorgio Armani, President and CEO of Giorgio Armani S.p.A., commented, “Today more than ever, elegant dressing is part of daily business life. When Samsung asked me to design the new business and lifestyle smartphone I decided to use my fashion aesthetic to create it. I simply aim to create a smartphone which is not only an elegant tool but also functional and useful, perfect for today’s managers. The result is a unique smartphone perfectly suited to every moment of one’s business and private day. This is the Armani aesthetic – to combine beauty with function in a simple, and timeless way.”

JK Shin, Executive Vice President and head of the Mobile Communications Division at Samsung Electronics said, “We are delighted to have reached another threshold in the collaboration between Giorgio Armani and Samsung Electronics. This latest-generation mobile masterfully combines our experience in technology with a design from one of the world’s best known designers and the functions offered by Windows Mobile 6.5 operating system. What’s more, the Giorgio Armani-Samsung smartphone is a demonstration of our commitment to offering customers cutting-edge technology in our products, along with exclusive design and fashion.”

“Windows phones bring together the best of the Web, the PC, and mobile phones so that people can connect instantly to the experiences they care about,” said Steve Ballmer, CEO of Microsoft Corp. “But people want more than just a useful device-they want a phone that offers design qualities that match their personality and lifestyle. The Giorgio Armani-Samsung phone we’re announcing today with Giorgio Armani and Samsung combines technology innovation and fashion to deliver a great mobile phone that also fulfills the desire for style and elegance.”

Designed to standout in the crowd
Like previous Giorgio Armani Samsung Mobile, the new one is designed by Giorgio Armani, reflecting his simple and graceful design philosophy. The unique two step 30-degree tilt hinge form factor does not compromise its sophisticated design for higher usability. The phone also comes with a distinctive and elegant bronze color, which coordinates perfectly with Giorgio Armani’s suits.
Your mobile business partner
The new Giorgio Armani-Samsung smartphone offers always-on connectivity tools including 7.2Mbps HSDPA, 5.76Mbps HSUPA and WiFi access. With its unique form factor supporting full touch and QWERTY at same time, the phone provides dynamic mobile internet experience through the Push e-mail with Microsoft Exchange and full internet browsing. 

As a new Windows phone, the Giorgio Armani-Samsung smartphone makes it easier to manage work and home from a phone that is as unique as the person who carries it. The Giorgio Armani-Samsung smartphone is one of the first phones available with the Windows Mobile 6.5, which 5 includes a new start page and dashboard that simply and intuitively displays key productivity features such as e-mails, text messages, missed calls, and calendar appointments. 

The free My Phone servicelets users to access, manage, and easily run backups of the personal information contained in the device using a password-protected Web-based service. Synchronization and automatic backups guarantee users that their contacts, appointments, text messages, and other information is kept up to date and is always easy to retrieve if the phone is lost or when changing phones. 

Work hard but play harder
To satisfy business professionals, who want to easily and efficiently manage their work and personal lives, the Giorgio Armani-Samsung smartphone offers latest multi-media features such as a 5-megapixel camera, a music player and a video player supporting various types of multimedia formats. The phone comes with 3.5” ultra brilliant AMOLED screen for viewing videos and slide shows in high-resolution and less power consumption. Furthermore, it offers 8 GB internal memory and an extendable microSD slot up to 32GB to store multimedia content. 

The Giorgio Armani-Samsung smartphone also offers GPS navigation, so users can get their bearings wherever work or life takes them.

The Giorgio Armani-Samsung smartphone will be available in Italy, UK, Germany, the Netherlands, Spain, Russia, China, and UAE(Dubai). 

The Product Specifications
HSDPA 7.2Mbps, HSUPA 5.76Mbps (900/1900/2100)
GPRS/ EDGE (850/900/1800/1900)
5 Megapixel camera AF
3.5” WVGA AMOLED (480×800) 
Audio: SP-Midi, SMAF, MP3, AAC, AAC+, WMA
Video: H.263, MPEG4, WAV, MMV, DivX, XviD
Bluetooth® 2.0 +EDR/ USB 2.0 high-speed/ WiFi 
TV-Out / micro USB
A-GPS Navigation
8GB internal memory
micro SD™ external memory slot (up to 32GB)
Opera Browser 9.5, Online Widgets, Mobile SNS, MS Office
FM Radio
Size / Weight
118.5 x 58.3 x 16.4 mm / 164g


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