RIVARAMA. From Yacht to Perfume


The most prestigious exhibition for the Duty Free channel promoted by the Tax Free World Association was held this year in Cannes from 22nd to 26th October. The TFWA World Exhibition, celebrating on this occasion the 60th anniversary of Duty Frees, gathered as usual the main brands of different sectors welcoming a numerous and heterogenic public to whom the novelties of the market were officially presented. Among these, Riva launched its new fragrance: “Rivarama”, thanks to its licensee Promoparf.

The product will be commercialized like “Follia di Aquarama” and “L’Altra Folia”, the other two Riva perfumes that are already a must have among the lovers of the brand from all over the world. “Rivarama” is characterized by a refined packaging with the bottle surmounted by a chrome capsule reproducing the wheel of the mythic yacht and put inside a hand made case personalized with the Riva corporate identity. A fragrance for men whose unconventional elegance, originality and refinement immediately remind of the contemporary gentlemen’s world. Just as Rivarama charms thanks to its innate class and its consciously aloof style, made by elegance and sobriety, this new jewel enter the Riva world to renew the emotions stirred up by the mythic yachts.


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