Riva celebrates the new dealership for China displaying the Sportriva 56′ at the Hainan Rendez-Vous


Jebsen & Co, chosen to represent the historical brand famous for its unique style of yachts, was founded in 1895 and is one of the most important dealerships in Hong Kong.

What started over a hundred years ago as a general trading company has now evolved into a focussed marketing and distribution organisation, deeply embedded in the industries and markets it serves. With a unique long established presence in China, Hong Kong, Macau, Taiwan and Korea, the Jebsen Group offers local market access with a high degree of specialisation and knowledge to companies from around the world. From a broad spectrum of consumer, industrial, beverage and luxury products, Jebsen is responsible for bringing unparalleled quality to the regional markets, adapting to the rapidly changing business landscape in East Asia. Outside the region, the Jebsen Group enjoys close ties with sister companies in Australia, Bangladesh, Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, Denmark, Germany, Saudi Arabia, Sri Lanka, United Arab Emirates and the United States.

This luxury market experience combined with its deep knowledge of the local market, were the reasons why Riva formed the partnership (the collaboration between the two started in 2008 for the sole area of Hong Kong). With the assistance of Jebsen Marine, Riva aims to position the brand as an industry leader, emulating its already established reputation in Europe and USA.

The appointment will be made official during the Asia Boat Show to be held from April 8th 2010 in Shanghai, where Riva will be present together with the other brands of the Ferretti Group.
Thanks to the support of the dealer Jebsen Marine, Riva participates in the inaugural luxury event Hainan Rendez-Vous, held on the island of Hainan, a soon-to-be famous tourism destination in the South of China. The event takes place from 2 – 4 April 2010 and hosts yachts, private jets and helicopters produced by the world’s most famous brands; Riva displays SportRiva 56’, a symbol of Italian design and craftsmanship.

SportRiva 56’ is a yacht which integrates the flybridge concept with the sporty lines of an Open, while still maintaining Riva’s unique style and has already experienced great success on the Chinese market. Hainan Rendez-Vous, which has high international expectations, presents an additional opportunity to admire the unmistakable lines of the SportRiva 56’; created to satisfy the demands of owners who, while not wishing to renounce the lines of an Open, prefer the convenience of a closed, air-conditioned upper salon, ideal for countries with a tropical climate.


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