The 35-year-old Portuguese designer with a resolutely modern style has all the required qualities to provide a new interpretation of the LACOSTE values, a symbol of casual elegance since 1933.
A graduate of Kingston University, winner of the Hyeres Festival prize and two-time winner of the ANDAM prize, Felipe Oliveira Baptista was invited to join the official Couture calendar in 2005. He has been presenting his ready-to-wear collections at Paris Fashion Week since 2009.
Felipe Oliveira Baptista’s outgoing personality, his great sense of colour and his undoubted talent to project LACOSTE brand codes in the future will be key to the ongoing renewal of the LACOSTE core sportswear and asserting the identity of new product lines such as LACOSTE L!VE. His first LACOSTE collection will be presented for Spring/Summer 2012.
Heading an enhanced studio, the new Creative Director will serve the brand using his creative vision and contemporary interpretation of the female look, thus reinforcing the position of the collections.
This artistic organisation confirms the announcement made last June of a new group strategy aimed at renewing the brand expression and finding new growth opportunities.
Symbol of relaxed elegance since 1933, the LACOSTE brand, built on its genuine sporting roots, offers a unique and original universe through a wide range of products for men, women and children. LACOSTE SA, animates and coordinates nine worldwide licenses granted to various industrial partners: apparel, footwear, fragrances, leather goods, eyewear, watches, home textiles, belts, mobile phones an fashion jewellery. The LACOSTE brand has achieved a wholesale turnover of 1.4 billion Euros in 2009. In the 114 countries where the brand is present, two LACOSTE products are sold every second through LACOSTE boutiques, corners in department stores and a selective distribution network.