de GRISOGONO: Londino transnational automobile tour


What finer illustration of the passion uniting the automobile and watchmaking worlds could one imagine? How could one not quiver with delight when admiring these superb mechanical feats, embodying a concentrated blend of technology and design? During what automobile enthusiasts consider one of the largest and most extravagant treasure hunts in the world, twenty teams have chosen to experience, once again, the high-speed sensation of the “de GRISOGONO & LONDiNO Transnational Automobile Tour”. From the English capital to Italy, this first-class adventure at the wheel of exceptional cars is bound to appeal to connoisseurs.

 A combination of endurance, orienteering and observation skills, the “de GRISOGONO & LONDiNO Transnational Automobile Tour” is a three day drive from London to Portofino, with two stopovers in Paris on August 23rd and Geneva on August 24th. At each stage of the challenge, participants equipped with digital cameras must follow the clues illustrated by photos on their road map and take pictures of the various monuments and scenery along their route. It is up to each team to give a personal twist to the photos of the landscape. Taking part in the “de GRISOGONO & LONDiNO Transnational Automobile Tour “ is also about expressing creativity…

Technical as well as highly entertaining, the “de GRISOGONO & LONDiNO Transnational Automobile Tour” provides an opportunity for participants to get together every evening for a cocktail and dinner held in particularly selective venues : Pal Zileri in London, de GRISOGONO boutique and Salon César of the Ritz Hotel in Paris, de GRISOGONO boutique and La Réserve Hotel in Geneva, concluding in the Hotel Splendido in Portofino. Each of these exclusive locations provides a superb setting to review the day’s events with films shown on plasma screens and an exhibition of the latest watch and jewellery creations from de GRISOGONO, superbly illustrating the parallel between the sensual curves of the cars and the flowing design of these creations.

At the end of the tour, the two winners of this 2007 edition, Jens Lennen et Dr Shobnah Shah, were awarded the “de GRISOGONO & LONDiNO Transnational Automobile Tour” trophy, along with a de GRISOGONO Instrumento N°Uno steel watch especially engraved with the name of the challenge. This timepiece equipped with a dual time-display and a large calendar mechanism framed by an extremely masculine square case was the first model launched by de GRISOGONO in 2000. Since then, the company has presented 17 collections of timepieces for men and women associating beautiful design, technical innovation and excellence, just like the “de GRISOGONO & LONDiNO Transnational Automobile Tour”.


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