In 1956 Bulgari decided to link its name officially with the Italian film industry, and offered to make all the trophies for the prestigious new Italian film award (equivalent to the Academy Awards), the David di Donatello. Since then, many celebrities such as Ingrid Bergman, Anna Magnani, Walt Disney, Vittorio De Sica, Federico Fellini, Marlon Brando, Gina Lollobrigida, Marilyn Monroe, Tom Cruise e Steven Spielberg have received the precious statuette created by Bulgari.
For many years, Bulgari has been “appearing in the movies”. Whether it’s Bulgari jewelry spread out on a bed in “Casino”, Pierce Brosnan presenting a jewel to seduce Rene Russo in “Thomas Crown Affair” or Tom Cruise elegantly witnessing the theft of a beautiful necklace in “Mission Impossible”, Bulgari has long been associated with the film industry.
Exclusive occasions such as the Venice Film Festival, the Academy Awards (where Nicole Kidman was wearing a 195 carat necklace in natural green diamonds) and the Cannes Film Festival have now become important occasions that testify Bulgari as a major player in this world of glamour.