Bang & Olufsen enters strategic cooperation with Intel

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Bang & Olufsen, a worldwide provider of exclusive, high quality audio and video products is working closely with Intel, the world leader in silicon innovation.

“During this convergence of PC, TV and audio technologies, this strategic cooperation with Intel is hugely important to Bang & Olufsen. We are looking forward to working with Intel on creating unique product solutions for the future”, says Kalle Hvidt Nielsen, President & CEO, Bang & Olufsen.

“This strategic cooperation with Intel provides Bang & Olufsen with access to the latest silicon process technologies. This will enable Bang & Olufsen to stay at the technological forefront in the future and increase the efficiency of Bang & Olufsen’s product development”, Kalle Hvidt Nielsen continues.

“Bang & Olufsen represents a unique opportunity and brings a deep understanding of the high-end consumer DTV market to this exciting cooperation”, says Wilfred Martis, General Manager, Retail CE, Digital Home Group, Intel Corporation. “Intel looks forward to this collaboration to develop smart TV enabling products that take advantage of Bang & Olufsen’s design and engineering expertise.”

Bang & Olufsen will be launching this cooperation at the 2011 International CES in Las Vegas, January 6-9.

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